From award-winning stylists to inspired new talent, at the foundation of our salon is a team of career-minded experts with specialized training in all aspects of cut, color and styling services.

CYNTHIA PORCELLI
Principal/Managing Director
@hire2inspire_beauty

When rich industry experience meets imaginative, ever-evolving salon strategies, its apex brings you Cynthia Porcelli, founder and co-owner of Genacelli East Studio Salon. Porcelli was born to bring artful style and beauty to those in search of it. Her beginnings date back to her close relationship with her Uncle Ray Raines, an award-winning stylist and President of the Cosmetologists Chicago in the 60’s. Learning from one of the industry’s best, Cynthia observed a wide range of talent and business from Raines. In1983 Porcelli turned her observations into her very own state-of-the-art salon. It was here she began to master her craft as a leader, businesswoman and industry innovator.

Cynthia grows her team and business synergistically by investing her time, energy, and experience to foster the maximum talent from each member of the team. Her salons have become known as a permutation of art, beauty and creativity. New explorations are made daily with an emphasis on continuing growth through education and collaboration. Cynthia has produced an array of cutting edge experiences including: Everyday Runway, Blow Out Club, Pout! The Lipstick Bar and VENu: Empowering the Creative Experience.

Always thinking about fashion, art, and beauty, Cynthia agrees with Oscar Wilde’s presumption that, “One should either be a work of art, or wear a work of art.” At Genacelli East Studio Salon, you will find both.

JOSEPH CARTAGENA
Principal/Director Stylist

Joseph’s devotion to education is top priority. He has inspired many from the stage and the classroom as well as from behind his chair. As former President of Cosmetologists Chicago and Creative Director of the CC Artistic Team, he created several advanced education programs with work featured in numerous trade publications.

LAURA KELLEY-HAYES
Director of Education/Director Stylist
@laurakhpaintedpixies

Throughout her nearly 20-year career, Laura continues to strive for excellence, putting education at the forefront of her profession. As our Director of Education, Laura mentors and teaches our new talent stylists to foster inspired career paths.

Laura’s work has garnered the attention of both Modern Salon and Chicago Magazine, featuring her for “Best Chicago Stylist for Precision Cuts”. Laura is highly skilled in French Balayage, a hair color technique creating natural dimension and movement in the hair.

Laura’s inspiration comes from attending advance creative sessions with top artists from around the globe, including the Keune and L’Oreal Academies, Toni & Guy and Vidal Sassoon. Laura is also the honored recipient of the legendary Margaret Vinci Heldt Award.

PETER MCVEY
Director Stylist/Keune Educator
@pmcvey68

Peter’s experience as a certified colorist gave him recognition by Chicago Magazine. Peter will beautifully pair the latest color trend or balayage technique with the perfect cut. Peter is also certified in Brazilian Blowout the number one choice in hair smoothing treatments.

Open for new adventures, Peter travels coast-to-coast working with top stylists to further hone his skills; The Keune Academy in Atlanta, James Morrison in Newport Beach and SOHO Academy in New York are just a few of his fav’s. Serving others, giving back and feeling grateful, Peter volunteers for various non-profit organizations as well as fundraising for TPAN and The Ride for AIDS Chicago.

ALICE CLAXTON
Master Stylist
@AliceCStylesu

Alice’s tenure and recognized talent as a master stylist has awarded her the opportunity to work with leading industry educators, photographers and local fashion designers.

Alice is certified in hair color, balayage and Brazilian Blowout, skillful in men and women’s haircutting and her expertise in upstyling and hair sewing have been seen on numerous fashion runways in Chicago. Individual style passionately perfected and not reinvented is what defines Alice as a top Chicago stylist.

ROBIN MROZ
Master Stylist

With more than 18 years of experience as a stylist and educator, Robin is the consummate professional. Her specialized talents include cut, color for women and men, styling and formal dressed hair. Her vast knowledge and experience is matched only by her dedication to each guest.

ERIN NELSON
Master Stylist
@erinnelsonpaintshair

After receiving her degree in marketing and advertising from Central Michigan University, Erin made the move to Chicago to further explore her creative side. She attended Paul Mitchell the School and fell in love with hair, the industry and giving clients an experience like no other.

Erin’s passion and vibrant personality builds unparalleled connections with each client. She is a perfectionist with a great sense of humor. And she is an expert at creating natural and artfully blended balayage with naturally beautiful cut and style.

RAFAEL PEDROSA
Master Stylist
@rafaelpedrosaoficial

Rafael is an award-winning stylist and salon owner from Brazil. Before relocating to Chicago, for over 15 years he mastered the art of hair and makeup for photo shoots, fashion shows and special events for clients and celebrity’s alike.

It is Rafael’s artistic skill, brilliant attention to detail and his commitment to listen to his client’s expectations that make him a sought-after Chicago hair stylist. Whether you desire a gorgeous blowout, Brazilian straightening treatment or amazing new color and cut, you will step out of his chair feeling pampered, confident and beautiful.

ERICA EVERSON
Stylist

JENNA DEBOER
Stylist
@topknotblondes

Jenna’s approach to beautiful hair is uninhibited and creatively playful. Her talent as a stylist and colorist comes from her passion and devotion to learn from some of the industry’s best; Matthew Morris, Ricky Zito and Shannon King are a few of North America’s talent that Jenna has had the opportunity to share with.

Her special talent is hair color, especially Blondes. From full on platinum to artfully placed balayage, Jenna genuinely loves making you look and feel beautiful.

JOSH LUBIN
Stylist/Makeup Artist
@josh_thebalayboy

A new generation stylist and colorist, Josh has the vision to create your total look from flawless makeup to beautiful hair. His intuitive talent stems from his dedicated study at Paul Mitchell the School and the Keune Academy in Atlanta. Josh is a perfectionist who strives for nothing shy of excellence.

BOZENA KRAMER
General Manager
Luxury Brand Specialist

BRYAN VAN
Brand Manager
Social Media

To ensure the best experience for you and all of our guests we have provided a few tips to make that possible.

Service Pricing

Prices listed are starting prices and may vary by stylist and service.
Please consult with your stylist before your service begins.

Running Late? Need to Cancel Your Appointment?

Life Happens. Please notify us if you are going to be late. We will do everything possible to make adjustments to your appointment.

If you must cancel or reschedule your appointment, we require you to do so no less than 24-hours prior to your reserved appointment to avoid charges.

Don’t Love It? We guarantee Happy!

If, for any reason we didn’t get it right, we invite you to return within 7-days to create a look that works for you.

Most product purchases may be returned for product credit or exchange if unopened. Gently used products may be returned for product credit less 10%.

Payment/Gratuity

We accept all major credit cards and cash. We do not accept checks.

We sincerely thank you for choosing our salon. If there is anything we may do to make your time with us a better experience, please let us know. salon@genacellieaststudio.com.

The Keune Chicago Academy
The More We Know, The More We Grow, Together.

The Keune Midwest Academy in Chicago is located exclusively at Genacelli East Studio Salon. The academy offers hands-on advanced education in cutting, coloring, finishing and business building in a modern open loft studio for an exciting and professional experience. Take your talent to the next level and come see the best of Chicago and Keune North America. For more information about upcoming education contact salon@genacellieaststudio.com or keuneeducation.com.